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Corporate Strategy and Business Planning

This text seeks to present and explain the concepts, techniques, frameworks and methodologies of strategic management in a concise, straightforward and way. It gives the reader all the essential information needed to identify central issues in strategic management and planning and hence be able to make up his or her own mind on the best approaches to strategic problems.

This text seeks to present and explain the concepts, techniques, frameworks and methodologies of strategic management in a concise, straightforward and way.