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Visual Data Mining

Theory, Techniques and Tools for Visual Analytics

The importance of visual data mining, as a strong sub-discipline of data mining, had already been recognized in the beginning of the decade. In 2005 a panel of renowned individuals met to address the shortcomings and drawbacks of the current state of visual information processing. The need for a systematic and methodological development of visual analytics was detected. This book aims at addressing this need. Through a collection of 21 contributions selected from more than 46 submissions, it offers a systematic presentation of the state of the art in the field. The volume is structured in three parts on theory and methodologies, techniques, and tools and applications.

Form-Semantics-Function – A Framework for Designing Visual Data
Representations for Visual Data Mining Simeon J. Simoff School of Computing
and Mathematics College of Heath and Science University of Western Sydney
NSW 1797, ...

Visual Data Mining

Techniques and Tools for Data Visualization and Mining

Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems. Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making Shows how to solve numerous business problems by applying various tools and techniques Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining

This book describes how various types of business problems can be solved using visual mining techniques.