Strategic Marketing for Nonprofit Organizations

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

• ISBN 10 : UOM:39015021875086
• Judul : Strategic Marketing for Nonprofit Organizations
• Pengarang : Philip Kotler,   Alan R. Andreasen,  
• Kategori : Associations sans but lucratif - Marketing
• Bahasa : en
• Tahun : 1991
• Halaman : 644
• Halaman : 644
• Google Book : http://books.google.com/books?id=Bg5HAAAAMAAJ&dq=inauthor:philip+kothler&hl=&source=gbs_api
• Ketersediaan :

Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.