Sebanyak 2 item atau buku ditemukan

Product Management

The aim of this book is to combine two managerial viewpoints. It blends product marketing with retail management, exploring an often hidden and overlooked part of the retail strategy so that the needs of undergraduate and/or postgraduate students, managers and practitioners are met. Modern Retail Management plays an important and vital role in the economics of all modern socities. Author has tried to keep the language very simple, lucid and racy-so that you are inspired to read on. Every effort has been made to present the discussion more clear, and in systematic manner. The presentation of each chapter has been made more logical, starting with basic issues of each chapter has been made more logical, starting with basic issues of each topic and then moving on to refined matters.Special care has been taken to cover the entire syllabus of almost all the professional institutes and universities.

The aim of this book is to combine two managerial viewpoints.

Human Resource Management

A Strategic Approach to Employment

As more firms move outside the domestic borders into the dynamic world of international business, the globalisation of world markets apperas to be gaining momentum. This globalisation of business is forcing managers to grapple with complex issues as they seek to gain or sustain a competitive advantage. Faced with unprecedented levels of foreign competition at home and abroad firms are beginning to recognize not only that international business is high on top management list of priorities but that finding and nurturing the human resources required to implement and international or global strategy is of critical importnace. This book covers all aspects of human resource management and its imact on both individuals and organizations. The text builds on a foundation of research and theory, taking a practical approach focusing on critical issues and successful practices.

This book covers all aspects of human resource management and its imact on both individuals and organizations.