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An Introduction to Object-oriented Systems Analysis and Design with UML and the Unified Process

Overview: This text will be the first to present an object-oriented methodology from the outset for beginning Systems Analysis and Design students. It is the first book to introduce object-oriented methods without relying on classical methods to introduce key concepts or without requiring students to know Java or C++. It will presume no knowledge whatsoever about process modeling or data modeling. The widely used UML notation (unified modeling language) will be used throughout the book for all diagrams and model renderings. The key benefit to this approach is that it makes the course easier to teach and learn since many students come to this course with limited backgrounds having only taken one introductory MIS course. Also, this approach is appealing because object-oriented methodology is widely used in industry.

Overview: This text will be the first to present an object-oriented methodology from the outset for beginning Systems Analysis and Design students.

Marketing

Stanton's "Fundamentals of Marketing" has long been distinguished by its balanced, contemporary coverage of the managerial approach to marketing fundamentals. Thoroughly updated and revised to reflect the rapidly changing landscape of marketing, this classic text continues to be distinguished by its readability, balanced coverage, and high-interest examples. State-of-the-art coverage in this edition includes relationship marketing, value marketing, ISO 9000,database marketing, and the technological developments that have reinvented marketing practice in the 1990s, such as Internet and World Wide Web marketing. - Publisher.

State-of-the-art coverage in this edition includes relationship marketing, value marketing, ISO 9000,database marketing, and the technological developments that have reinvented marketing practice in the 1990s, such as Internet and World ...