Strategic Marketing Channel Management

• ISBN 10 : PSU:000019322209
• Judul : Strategic Marketing Channel Management
• Pengarang : Donald J. Bowersox,   M. Bixby Cooper,  
• Kategori : Business & Economics
• Penerbit : McGraw-Hill College
• Bahasa : en
• Tahun : 1992
• Halaman : 488
• Halaman : 488
• Google Book : http://books.google.com/books?id=1KArAQAAMAAJ&dq=intitle:strategic+logistics+management&hl=&source=gbs_api
• Ketersediaan :

He serves as a member of the editorial review board of the Journal of Business
Logistics and the Annals of the Society of Logistics Engineers and is associate
editor of the International Marketing Review. Dr. Bowersox has authored over
100 articles on marketing, transportation, and logistics. He is author or co-author
of nine books, including Logistical Management, A Managerial Introduction to
Marketing, Introduction to Transportation, Physical Distribution Management,
Dynamic ...