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CRM in Services Sector

A Practical Approach

Having people skills is imperative in the services industry. Employees must see the importance of the customer to their business. This book presents five service truths that employees misunderstand and so lose their customers. They are: bad news travels f

Having people skills is imperative in the services industry. Employees must see the importance of the customer to their business. This book presents five service truths that employees misunderstand and so lose their customers.