A Practical Guide to CRM
Building More Profitable Customer Relationships
CRM technology collects, analyzes, and stores data about customers to optimize not only marketing, sales, and customer service but also back-office operations and new product development. This book explains how to use CRM to integrate all channels of customer contact.
- ISBN 13 : 9781578201020
- ISBN 10 : 1578201020
- Judul : A Practical Guide to CRM
- Sub Judul : Building More Profitable Customer Relationships
- Pengarang : Janice Reynolds,
- Kategori : Business & Economics
- Penerbit : Focal Press
- Bahasa : en
- Penaklikan : 285 p. :
- Tahun : 2002
- Halaman : 285
- Halaman : 285
- Open Library : http://openlibrary.org/books/OL3583644M/A_practical_guide_to_CRM
- Google Book : http://books.google.com/books?id=E4sYiYSqWAYC&dq=intitle:crm&hl=&source=gbs_api
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Ketersediaan :
This book explains how to use CRM to integrate all channels of customer contact.