It's time to rethink Customer Relationship Management - not as a discrete technology strategy, or as a stand alone marketing tool. Increasingly demanding customers and intense competition require that customer strategy becomes an integral and high profile component of corporate strategy. This book is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value.
This book is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value.
Discover what SAP CRM is and whether it s right for your business Learn from practical customer examples and real world insight New coverage of mobility, incident management, partner channel management, and more 2nd edition: Fully updated and expanded It s a fact: companies that lose their customer undivided attention and sight of their customers needs will lose those customers. SAP CRM provides you with the tools you need to attract and retain quality customers. Whether you re new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner. Perfect for managers and consultants, this book comprehensively explains what SAP CRM is, how it can improve your relationship with your customers, and how it can enhance cost effectiveness while improving profitability. Achieve customer-driven growth and explore the different ways SAP CRM can be integrated into your business. Supported by customer examples and practical insight, learn how SAP CRM works in the real world. Highlights - Marketing, sales, and service - Interaction centers - Web channels - Mobile applications - Partner channel management - Master data - Industry verticals
SAP CRM provides you with the tools you need to attract and retain quality customers. Whether you re new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner.
This is a must-have resource for anyone interested in learning how to optimize and maximize the SAP CRM Interaction Center. You'll discover what the SAP CRM Interaction Center is, and learn how to maximize it through customization and enhancement. Each chapter describes specific functions, explains why they are useful, and then demonstrates how to use and customize them. Topics covered include Computer Telephony Integration and Multi-Channel Integration, the different types of Interaction Centers, IC Marketing, IC Service, Shared Services Center, Telesales, and much more. You'll also learn about customer success stories and SAP's current and future plans. This book is up to date for CRM 2007, but also provides useful information for all versions of the IC, including tips and suggestions on why it is beneficial to upgrade. Whether you're a newcomer to SAP CRM and need an introduction to the Interaction Center, or you're a current SAP CRM IC user who wants to know what's new and find out how to customize your options, this book will give you the answers you need.
This is a must-have resource for anyone interested in learning how to optimize and maximize the SAP CRM Interaction Center.
vtiger CRM is one of the best freely available CRM systems for small and medium-sized enterprises. In this manual, CRM specialist Dr. Frank Piepiorra explains in detail how to install and use this professional and sophisticated CRM program. Besides exactly describing all the functions included in the program, Dr. Piepiorra offers a large number of valuable hints and examples for an effective use by sales and service staff. The configuration options are explained in a comprehensive way, and illustrated by numerous examples. Assisted by this manual, you will quickly become familiar with the CRM system. The aim is to enable you, after a short training period, to efficiently administer your customers and to coordinate the work of your staff. The subjects: vtiger CRM installation and first steps, basic operation, data input with CRM, administrative tasks, administration examples.
Assisted by this manual, you will quickly become familiar with the CRM system. The aim is to enable you, after a short training period, to efficiently administer your customers and to coordinate the work of your staff.
Meeting the right customers' needs profitably is busnesses' biggest challenge. With customer choice wider now that it has ever been, not least because of the emergence of the World Wide Web and other new technologies, competition is fiercer and pressure on margins greater than ever. The need to build long-term customer relationships that are profitable is paramount.
Customer relationship management (CRM) seeks to organise a business around its customers. This book describes customer relationship management and explains why businesses are employing it.
The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies. The book identifies the new business models now being used by the most successful companies and provides valuable guidance on how other companies can and should adopt these innovations. CRM expert Paul Greenberg examines the companies that are providing the best tools, provides his recommendations, and interviews industry leaders. The book's companion website (MyCRMCareer.com) will foster a user community.
CRM expert Paul Greenberg examines the companies that are providing the best tools, provides his recommendations, and interviews industry leaders. The book's companion website (MyCRMCareer.com) will foster a user community.
