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Consumer Behavior in Travel and Tourism

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

The authors analyze and compare the behavior of tourists of different ages,
nationalities, and lifestyles in regard to vacation destination selection, the
activities they engage in while on vacation, and other similar factors. Douglas
and Douglas ...

Web Systems Design and Online Consumer Behavior

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.

"Human rational behavior is shaped by a scissors whose two blades are the
structure of task environments and the computational capabilities of the actor. " (
Simon, 1990, p. 7) As the opening quote illustrates, consumer behavior is
determined ...

Consumer Behavior and Culture

Consequences for Global Marketing and Advertising

The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition's discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.

he previous chapters described how the mental and social processes that drive
behavior vary across cultures. This chapter deals with various consumer
behavior domains. The consumer behavior domains related to communication,
such as ...

Agricultural Marketing and Consumer Behavior in a Changing World

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

BEHAVIOR. WITH. RESPECT. TO. 8. AGRICULTURAL. AND. FOOD.
PRODUCTS. Jan-Benedict E.M. Steenkamp 1. Introduction Food has a central
position in the life of consumers. It is the source of nutrition and hedonic
experiences, it serves ...

Consumer Behavior

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Debbie's major areas of teaching include consumer behavior and integrated
marketing communications. Debbie lives in Los Angeles with her husband and
two children. Rik Pieters Rik Pieters is Professor of Marketing at the Tilburg
School of ...

International Consumer Behavior

Its Impact on Marketing Strategy Development

By establishing the parameters of international consumer behavior patterns, Dr. Samli provides the foundation to develop successful international marketing strategies.

compassing is culture in a society vis-a-vis individual behavior? Although there
have been many studies of cultures, comparing them and uncovering their
uniqueness, there has not been a conclusive model of culture as it relates to
consumer ...

Consumer Behavior

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to classic consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, First Edition, will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Simply being exposed to marketing information is a form of consumer behavior,
albeit a passive one. Consumers devote a great deal of effort, time, and material
wealth to evaluating products and services and purchasing and using products of
 ...

Consumer Behavior in Action

Real-life Applications for Marketing Managers

Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does

Chapter 5 discusses the effects of cultural influences on buyer behavior. Cultural
influences encompass common patterns of thinking and a person's behavior
within society. Specific aspects of society and their importance to consumer ...

Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation

With the growing recognition that customers are market-based assets, research on linking consumer mindset metrics to consumer behavior and market value has been gaining significance. Advocates of perceptual metrics argue that company actions move customers closer to buying decisions and that tracking and interpreting mindset metrics provide early evaluation signals of actual consumer purchase behavior and capital market valuation. This book deals with the impact of mindset metrics on consumer behavior and capital market valuation. The author develops a market share attraction model, which models the link between primary consumer mindset metrics and customer acquisition as well as customer repeat purchase behavior. As an empirical illustration, the proposed model is applied to the US automobile industry. Furthermore, using representative large-scale surveys of US and European consumers, the author investigates the association between perceptual brand measures and the capital markets' expectation of risk-adjusted future cash flows. The research findings indicate that perceptual metrics are important predictors of customer acquisition, customer retention and the market value of a firm. Hence, the results reported in this book help managers to quantify the return on intangible investments and offer a better understanding of the impact of mindset metrics on consumer buying behavior and market value.

Shervaniand Fahey, 1998),research onlinkingcustomer mindset to customer
behavior has been gaining significance. Despite the recent advances in research
(for a review, see Gupta and Zeithaml, 2006), there has been relatively little ...

Jangan Investasi Emas Sebelum Baca Buku Ini

Cara Mudah Investasi Emas (Konvensional dan Online) Strategi Berinvestasi di Pegadaian dan Bank Syariah Raup Untung dengan "Kebun Emas" Emas Naik Turun, Investasi Tetap Untung Tip, Trik, dan Manajemen Risiko Investasi : Jangan Takut Risiko Besar jika Ingin Untung Besar Masih layakkah investasi emas di tengah keadaan ekonomi yang tak menentu seperti sekarang ini? Para investor tentu telah paham bahwa investasi emas "aman". Namun, apa lagi yang kita ketahui tentang emas? Bagaimana men- dapatkan keuntungan "sempurna" dalam investasi ini? Bagaimana cara tepat membuat investasi emas Anda "bekerja"? Apa risiko investasi yang meng- untungkan ini? Buku ini menawarkan cara-cara investasi emas yang mudah dan meng- untungkan. Menjelaskan peluang dan risiko investasi dengan sama gamblang. Hal yang lebih menarik adalah Anda TIDAK PERLU KAYA—bahkan, sedikit kaya—untuk melakukan investasi ini. Anda hanya perlu cara sederhana yang mungkin belum banyak diketahui orang. Bahkan, Anda pun tidak perlu mem- punyai emas "nyata" untuk melakukan transaksi jual dan tetap untung di tengah fluktuasi harga emas. Semua itu bisa Anda ketahui melalui buku ini. Jadi, Jangan Investasi Emas sebelum Baca Buku Ini! -VisiMedia-

Bahkan, Anda pun tidak perlu mem- punyai emas "nyata" untuk melakukan transaksi jual dan tetap untung di tengah fluktuasi harga emas. Semua itu bisa Anda ketahui melalui buku ini. Jadi, Jangan Investasi Emas sebelum Baca Buku Ini!