| 2017-02781-0001 |
Tersedia di Perpustakaan Universitas Pelita Bangsa
|
| 2017-02782-0001 |
Tersedia di Perpustakaan Universitas Pelita Bangsa
|
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.
BEHAVIOR. n recent decades large masses of consumers in the Western world
have moved into relatively affluent and secure positions. Their increased
purchasing power has given them the opportunity to embroider upon basic needs
with a ...
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
PART FOUR Hearing the Customer's Voice(s) Contextual Grounding of
Marketplace Behavior In this part, we revisit a central premise of the volume, to
reinforce and extend our belief that consumption is shaped and reflected by
culture.
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
The constantly changing landscape of Marketing and Consumer Behavior makes
it challenging for experts and practitioners to stay informed of the field's most up-
to-date research. That is why Business Science Reference is pleased to offer ...
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
Consumer behavior patterns involve problem recognition and decisionmaking
processes, the search for information and alternative evaluation and purchasing
decisions and post-purchasing behavior. Culture is a characteristic feature of
each ...
Facts101 is your complete guide to Consumer Behavior. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
CHAPTER OUTLINE: KEY TERMS, PEOPLE, PLACES, CONCEPTS •
Decisionmaking models • Depletion • Forming • Direct experience • Theory of
reasoned action • Theory of planned behavior • Attitude change • Source
credibility • Sleeper ...
