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BUKU DIARSIP : Strategic Logistics Management

Strategic Logistics Management approaches the topic from a managerial perspective. Each chapter introduces basic logistics concepts in a format that is useful for management decision making.

Strategic Logistics Management approaches the topic from a managerial perspective. Each chapter introduces basic logistics concepts in a format that is useful for management decision making.

Consumer Behavior

Implications for Marketing Strategy

Price Theory and Applications

Focusing on price theory and applications, this edition discusses: intuitive consumer surplus; correct formal derivation of consumer surplus with indifference curves; and the effect of taxes, trade limitations and market restrictions on total surplus.

Focusing on price theory and applications, this edition discusses: intuitive consumer surplus; correct formal derivation of consumer surplus with indifference curves; and the effect of taxes, trade limitations and market restrictions on ...

Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It ...

Operations Strategy: Competing in the 21st Century

Operations Strategy: Competing in the 21st Century addresses the basic decisions leaders of operations must address: vertical integration, capacity, facilities, process technology, information technology, sourcing, business process management, capabilities development and supply chain integration. In doing so, the book integrates strategic considerations with analytical models, thereby providing a comprehensive view of these critical decisions and the tools used to help make them. The themes and conclusions offered by the authors are based on recent research, particularly from the Leaders for Manufacturing program at MIT. Students and instructors can be sure that they are receiving the most up-to-date examples of companies engaged in making these decisions.

In doing so, the book integrates strategic considerations with analytical models, thereby providing a comprehensive view of these critical decisions and the tools used to help make them.