Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Concepts, Methodologies, Tools, and Applications
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
- ISBN 13 : 1466673583
- ISBN 10 : 9781466673588
- Judul : Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
- Sub Judul : Concepts, Methodologies, Tools, and Applications
- Pengarang : Management Association, Information Resources,
- Kategori : Business & Economics
- Penerbit : IGI Global
- Bahasa : en
- Tahun : 2014
- Halaman : 2214
- Halaman : 2214
- Google Book : https://play.google.com/store/books/details?id=r6GXBgAAQBAJ&source=gbs_api
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Ketersediaan :
The constantly changing landscape of Marketing and Consumer Behavior makes
it challenging for experts and practitioners to stay informed of the field's most up-
to-date research. That is why Business Science Reference is pleased to offer ...