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Purchasing and Supply Chain Management

Providing a solid managerial perspective, PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6e draws from the authors' firsthand experiences and relationships with executives and practitioners worldwide to present the most current and complete coverage of today's supply management process. The text includes critical developments from the field, such as cases from emerging healthcare and service industries, procure-to-pay redesign, supply risk, innovation, sustainability, collaboration, and much more. Students examine key changes in supply management and the impact of the global economy and ongoing business uncertainty on continuous cost and value management across the supply chain. Numerous real-world cases and captivating examples help students gain contextual insights and knowledge into the strategies, processes, and practices of supply management--giving these future managers a thorough understanding of the impact that purchasing and supply chain management have on the competitive success and profitability of today's organizations. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The text includes critical developments from the field, such as cases from emerging healthcare and service industries, procure-to-pay redesign, supply risk, innovation, sustainability, collaboration, and much more.

Data Mining Techniques

For Marketing, Sales, and Customer Relationship Management

The leading introductory book on data mining, fully updated andrevised! When Berry and Linoff wrote the first edition of Data MiningTechniques in the late 1990s, data mining was just starting tomove out of the lab and into the office and has since grown tobecome an indispensable tool of modern business. This newedition—more than 50% new and revised— is asignificant update from the previous one, and shows you how toharness the newest data mining methods and techniques to solvecommon business problems. The duo of unparalleled authors shareinvaluable advice for improving response rates to direct marketingcampaigns, identifying new customer segments, and estimating creditrisk. In addition, they cover more advanced topics such aspreparing data for analysis and creating the necessaryinfrastructure for data mining at your company. Features significant updates since the previous edition andupdates you on best practices for using data mining methods andtechniques for solving common business problems Covers a new data mining technique in every chapter along withclear, concise explanations on how to apply each techniqueimmediately Touches on core data mining techniques, including decisiontrees, neural networks, collaborative filtering, association rules,link analysis, survival analysis, and more Provides best practices for performing data mining using simpletools such as Excel Data Mining Techniques, Third Edition covers a new datamining technique with each successive chapter and then demonstrateshow you can apply that technique for improved marketing, sales, andcustomer support to get immediate results.

This third edition of Data Mining Techniques covers such topics as: How to create stable, long-lasting predictive models Data preparation and variable selection Modeling specific targets with directed techniques such as regression, decision ...

Photoshop CS6: The Missing Manual

Photoshop CS6 is truly amazing, but it can also be overwhelming if you’re just getting started. This book makes learning Photoshop a breeze by explaining things in a friendly, conversational style—without technical jargon. After a thorough introduction to the program, you’ll delve deep into Photoshop’s secrets with expert tips and practical advice you can use every day. The important stuff you need to know: Learn your way around. Get a guided tour of Photoshop’s beautiful new workspace. Unlock the magic. Discover the most practical ways to use layers, channels, masks, paths, and other tools. Fine-tune your images. Learn techniques for cropping, retouching, and combining photos. Play with color. Drain, change, and add color; and create gorgeous black-and-whites and duotones. Be artistic. Create original illustrations and paintings, use text and filters effectively, and edit video clips. Share your work. Produce great-looking images for print and the Web. Work smarter and faster. Automate common chores and install plug-ins for complex tasks.

Photoshop CS6 is truly amazing, but it can also be overwhelming if you’re just getting started. This book makes learning Photoshop a breeze by explaining things in a friendly, conversational style—without technical jargon.

Principles of Economics

Now readers can master the principles of economics with the help of the most popular introductory book in economics today that is widely used around the world -- Mankiw’s PRINCIPLES OF ECONOMICS, 8E. With its clear and engaging writing style, this book emphasizes only the material that readers are likely to find most interesting about the economy, particularly if they are studying economics for the very first time. Reader discover interesting coverage of the latest relevant economic developments with real-life scenarios, useful economic facts, and clear explanations of the many ways economic concepts play a role in the decisions that individuals make every day. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

With its clear and engaging writing style, this book emphasizes only the material that readers are likely to find most interesting about the economy, particularly if they are studying economics for the very first time.

Beginning VB.NET

What is this book about? Visual Basic .NET is the latest version of the most widely used programming language in the world, popular with professional developers and complete beginners alike. This book will teach you Visual Basic .NET from first principles. You'll quickly and easily learn how to write Visual Basic .NET code and create attractive windows and forms for the users of your applications. To get you started on the road to professional development, you'll also learn about object-oriented programming, creating your own controls, working with databases, creating menus, and working with graphics. This second edition has been thoroughly tested on the full release version of .NET. The book is written in the proven Wrox beginning style with clear explanations and plenty of code samples. Every new concept is explained thoroughly with Try It Out examples and there are end-of-chapter questions to test yourself. What does this book cover? In this book, you will learn how to Install Visual Basic .NET Write Visual Basic .NET code Understand what the .NET Framework is and why it's important Control the flow through your application with loops and branching structures Create useful windows and screens Create your own menus Gain a complete understanding of object-oriented programming Work with graphics Create your own controls Access databases with ADO.NET Create applications for the Web Who is this book for? This book is aimed at readers who wish to learn to program using Visual Basic .NET. It assumes you have no prior experience of programming, but moves at a fast enough pace to be interesting if you have programmed in another language.

This second edition has been thoroughly tested on the full release version of .NET. The book is written in the proven Wrox beginning style with clear explanations and plenty of code samples.

Computer Networking

A Top-Down Approach

Building on the successful top-down approach of previous editions, this edition continues with an early emphasis on application-layer paradigms and application programming interfaces, encouraging a hands-on experience with protocols and networking concepts.

Building on the successful top-down approach of previous editions, this edition continues with an early emphasis on application-layer paradigms and application programming interfaces, encouraging a hands-on experience with protocols and ...