Sebanyak 329 item atau buku ditemukan

Good Works!

Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. With Good Works!, you'll find that you can simultaneously elevate your cause and your profits—the ultimate win-win.

Winning Global Markets

How Businesses Invest and Prosper in the World's High-Growth Cities

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.

Throughout the book, leading international marketing experts Philip and Milton Kotler make a compelling case why the future of marketing must focus on top global cities and their metro regions.

Market Your Way to Growth

8 Ways to Win

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

See what dozens of other companies are doing to achieve higher growth in a low-growth world economy or industry. A large number of CEOs, senior executives, and scholars have endorsed this book. Open the book and see what they say.

Total Quality Management

A Cross Functional Perspective

The emphasis of Quality is pervading every facet of business, and managers are required to know and apply TQM principles. This book explores the strategic role of quality global competition, the roles of management in attaining quality excellence, the structures and systems needed to support a total quality strategy, and the main statistical and analytical tools for achieving quality improvement and control.

This book explores the strategic role of quality global competition, the roles of management in attaining quality excellence, the structures and systems needed to support a total quality strategy, and the main statistical and analytical ...

PHP6 AND MY SQL BIBLE

Market_Desc: The audience for this book includes programmers wishing to quickly pick up Web and/or database connectivity; Designers looking to upgrade their technical skills from client-side HTML/JavaScript; and Server-side scripter's seeking to add another tool to their arsenals. This Bible reaches all three groups by taking a graduated approach from basics to advance topics, and offers copious real-lie examples and case studies. Special Features: · Updated coverage of major releases of MySQL and PHP expected in 2008 - including unicode support, added XML Writer, namespace support, and more· On January 16, 2008 Sun Microsystems, Inc. announced its acquisition of MySQL AB, an open source icon and developer of MySQL, one of the world's fastest growing open source databases· MySQL is the leading open source database on the market, PHP continues to dominate the server side of the scripting market· MySQL and PHP together are the most popular and common team for creating dynamic, database driven web sites· In addition to extensive coverage of PHP and MySQL, this book offers coverage of key aspects of web development About The Book: The PHP and MySQL Bible is a comprehensive tutorial and reference that covers all the basics of the latest releases of PHP and MySQL. It covers why users need PHP and MySQL, how to get started, how to add PHP to HTML, and how to connect HTML web pages to MySQL. The book offers an extensive tutorial for developing applications with PHP and MySQL. The authors bring extensive web experience to provide case studies, along with advanced topics such as exceptions and error handling, debugging, PEAR, security, HTTP, cookies, and OOP. Not only does this comprehensive book cover PHP and MySQL but offers in depth coverage of topics related to web development.

Market_Desc: The audience for this book includes programmers wishing to quickly pick up Web and/or database connectivity; Designers looking to upgrade their technical skills from client-side HTML/JavaScript; and Server-side scripter's ...

Simply Photoshop Elements 9

Step-by-step screen shots show you how to tackle Photoshop Elements 9 tasks. Each task-based spread covers a single technique, to help you get up and running in no time.

Step-by-step screen shots show you how to tackle Photoshop Elements 9 tasks. Each task-based spread covers a single technique, to help you get up and running in no time.

After Effects?and Photoshop

Animation and Production Effects for DV and Film

"... a book that needs to be on every motion graphic designer's shelf." —Scott Kelby, President, National Association of Photoshop Professionals Author Jeff Foster appeared on the DV Guys, a weekly radio show devoted to DV professionals and enthusiasts, for a LIVE online interview on Thursday, June 17, 2004. If you missed it, you can still listen to their archive. If you're in the business of motion graphics or desktop digital video production, you know that Adobe's After Effects and Photoshop are two of the most indispensable content creation tools. More integrated than ever before, the world's number-one compositing and image-editing programs can be used in tandem to create quality work at a relatively low cost. But it takes years of experience to figure out how to get the most out of this remarkable duo. With After Effects and Photoshop: Animation and Production Effects for DV and Film, graphics guru Jeff Foster has created the first book devoted to showing how you can use these two programs together to produce animations and effects on the desktop. This practical guide focuses exclusively on techniques commonly used in the field as well as cutting-edge production tricks. These hands-on projects will demystify cool Hollywood effects and help you solve your daily challenges. And they'll inspire you to think more artistically when approaching your creations. Inside, you'll discover pro techniques for motion graphics and video production, including how to: Add depth and realism to your animations by mimicking real motion Use exaggerated movements to enhance characterization Apply 3-D animation to 2-D images Remove background fodder with blue-screen garbage mattes Employ rotoscoping techniques for frame-by-frame retouching Construct realistic composites and scene locations using matte painting techniques Make movies from stills by simulating 3-D camera motion Utilize perspective, speed, and scale to create believable moving objects Produce realistic special effects such as noise, clouds, and smoke Practice imaginative motion titling effects that grab people's attention Develop professional scene transitions using 3-D layer animations And much more! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

With After Effects and Photoshop: Animation and Production Effects for DV and Film, graphics guru Jeff Foster has created the first book devoted to showing how you can use these two programs together to produce animations and effects on the ...

Teach Yourself Photoshop 5 and 5.5

Demonstrates the graphics program's newest features and covers manipulating type and images, creating composite images with layers, using filters, and preparing the finished product for publication on the Web

Demonstrates the graphics program's newest features and covers manipulating type and images, creating composite images with layers, using filters, and preparing the finished product for publication on the Web

Photoshop Lightroom 2 For Dummies

Take your digital photography to the next level by learning how to use Adobe Photoshop Lightroom 2 with Photoshop Lightroom 2 for Dummies! From how to install Lightroom and navigate the Lightroom interface to playing with advanced options like creating slideshows and sharing photos with friends and family, this easy-to-understand guide will walk you through every step. You’ll find out all about the Lightroom modules and their functions while understanding the role of the Lightroom catalog, how to care for it, and work with its functions. You will learn everything about working with digital photographs, from distinguishing among various file formats to managing and importing photos. You’ll find out how to view, find, organize and develop photos in the library and utilize the digital darkroom. You’ll even find out how to work with external editors. After reading this book, you will know how to: Install and get started with Lightroom Recognize the role and function of the Lightroom catalog Manage and save files View, find, organize, and develop photos in the library Unleash your creativity with photo editing options Share and export files to share them with friends and family Create copies, slideshows, and web galleries Complete with lists of ten resources, ten common problems and solutions, and ten favorite tips and tricks, Photoshop Lightroom 2 For Dummies is your one-stop guide to setting up, working with, and making the most of Photoshop Lightroom for all your digital photography needs.