Strategy making processes matter a great deal. They determine the content, scope and quality of a firm's strategic choices as well as their implementation. Mazzola and Kellermanns rejuvenate research on strategy making processes by bringing an important set of perspectives together, providing an innovative view of the actors and processes involved in strategy making processes in diverse settings. The volume highlights the role of imaginative strategy in altering competitive dynamics and creating value. It is an important contribution to the field.' - Shaker A. Zahra, University of Minnesota, US.
The volume highlights the role of imaginative strategy in altering competitive dynamics and creating value. It is an important contribution to the field.' - Shaker A. Zahra, University of Minnesota, US.
Packaging Design Strategy acts as a catalyst between marketing staff, designers and other disciplines involved in packaging design. It emphasizes practical measures to ensure that project planning and communications are effective.
Packaging Design Strategy acts as a catalyst between marketing staff, designers and other disciplines involved in packaging design. It emphasizes practical measures to ensure that project planning and communications are effective.
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively.· Getting Ready to Do Strategy· B Minus C: Positioning Your Firm against the Competition· Affirming Your Competitive Advantage: The Resources and Capabilities Audit· Measuring Your Competitive Advantage: A Toolkit· The Cancer of Competition: How to Diagnose It· The Cancer of Competition: How to Cure It· The Threat of Entry and How to Combat It· How to Sustain Your Competitive Advantage· Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market
This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. Students' learning is supported throughout the text with strong pedagogical features that illustrate marketing strategy in practice.
This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing where the firm should be going, and concluding with an explanation of techniques for ...
This work includes a look at how imaginative approaches to organizational structure can help a firm both gain and sustain advantages. It offers guidance as to how strategic change can be managed despite the influence of past routines and behaviours.
Thoroughly examine strategic management concepts using the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management issues today. Written by highly respected experts Ireland, Hoskisson and Hitt's, THE MANAGEMENT OF STRATEGY CONCEPTS, 9E, International Edition combine the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage.A strong global focus and examples from more than 600 emerging and leading companies invite you to explore a broad range of critical issues confronting mangers today within a practical and relevant presentation. A wealth of learning features, CengageNOW online learning tools and a complete electronic business library help keep study current. Gain the solid understanding of the strategic management tools and concepts you need to increase performance and establish a competitive advantage.
This is the only text to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive ...
