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Marketing Strategy

The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.

The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world.

Soul Nomad and the World Eaters

The Official Strategy Guide

Would you sell your soul for Ultimate Power? (Or would you just buy the guide?) On your 18th birthday, you were given a magic sword... and the raging demon trapped inside of it. Use his power wisely and you could save the world. Fail, and you'll watch him devour your soul. Aren’t you glad we’re here to help out?

Strategy Implementation: Readings

The articles in this compilation highlight the importance of strategy implementation and control in creating and maintaining a competitive advantage.

Translating Corporate Strategy Into Project Strategy

Realizing Corporate Strategy Through Project Management