Sebanyak 1601 item atau buku ditemukan

Revolution in The Valley

The Insanely Great Story of How the Mac Was Made

Describes the development of the Apple Macintosh through a variety of anecdotes, photographs, and sketches.

Describes the development of the Apple Macintosh through a variety of anecdotes, photographs, and sketches.

Website Optimization

Provides advice on Web site design and Internet marketing to increase traffic, response time, and sales.

Provides advice on Web site design and Internet marketing to increase traffic, response time, and sales.

Lean Analytics

Use Data to Build a Better Startup Faster

Offers six sample business models and thirty case studies to help build and monetize a business.

Offers six sample business models and thirty case studies to help build and monetize a business.

The Art of Community

Building the New Age of Participation

Online communities offer a wide range of opportunities today for supporting a cause, marketing a product or service, or developing open source software. "The Art of Community" helps readers develop the talents they need to recruit members to their community, and motivate and manage them to become active participants.

"The Art of Community" helps readers develop the talents they need to recruit members to their community, and motivate and manage them to become active participants.

Blockchain

Blueprint for a New Economy

Bitcoin is starting to come into its own as a digital currency, but the blockchain technology behind it could prove to be much more significant. This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after mainframes, PCs, the Internet, and mobile/social networking. Author Melanie Swan, Founder of the Institute for Blockchain Studies, explains that the blockchain is essentially a public ledger with potential as a worldwide, decentralized record for the registration, inventory, and transfer of all assets—not just finances, but property and intangible assets such as votes, software, health data, and ideas. Topics include: Concepts, features, and functionality of Bitcoin and the blockchain Using the blockchain for automated tracking of all digital endeavors Enabling censorship?resistant organizational models Creating a decentralized digital repository to verify identity Possibility of cheaper, more efficient services traditionally provided by nations Blockchain for science: making better use of the data-mining network Personal health record storage, including access to one’s own genomic data Open access academic publishing on the blockchain This book is part of an ongoing O’Reilly series. Mastering Bitcoin: Unlocking Digital Crypto-Currencies introduces Bitcoin and describes the technology behind Bitcoin and the blockchain. Blockchain: Blueprint for a New Economy considers theoretical, philosophical, and societal impact of cryptocurrencies and blockchain technologies.

This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after mainframes, PCs, the Internet, and ...

Google Advertising Tools

Cashing in with AdSense, AdWords, and the Google APIs

Presents strategies for writing a successful Internet advertising campaign using Google AdSense and AdWords.

Presents strategies for writing a successful Internet advertising campaign using Google AdSense and AdWords.

Time Management for System Administrators

Provides advice for system administrators on time management, covering such topics as keeping an effective calendar, eliminating time wasters, setting priorities, automating processes, and managing interruptions.

Provides advice for system administrators on time management, covering such topics as keeping an effective calendar, eliminating time wasters, setting priorities, automating processes, and managing interruptions.

Google AdWords

Managing Your Advertising Program

“Google AdWords” will explain how each piece of Google’s advertising platform works, focusing on areas that directly impact the performance and cost of the advertiser’s campaigns. Each topic will include tips, strategies, examples, and suggestions that readers can apply to their own accounts.

“Google AdWords” will explain how each piece of Google’s advertising platform works, focusing on areas that directly impact the performance and cost of the advertiser’s campaigns.

The New Community Rules

Marketing on the Social Web

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other ...

Enterprise Search

Is your organization rapidly accumulating more information than you know how to manage? This book helps you create an enterprise search solution based on more than just technology. Author Martin White shows you how to plan and implement a managed search environment that meets the needs of your business and your employees. Learn why it’s vital to have a dedicated staff manage your search technology and support your users. In one survey, 93% of executives said their organization is losing revenue because they’re not fully able to use the information they collect. With this book, business managers, IT managers, and information professionals can maximize the value of corporate information and data assets. Use 12 critical factors to gauge your organization’s search needs Learn how to make a business case for search Research your user requirements and evaluate your current search solution Create a support team with technical skills and organizational knowledge to manage your solution Set quality guidelines for organizational content and metadata Get an overview of open source and commercial search technology Choose an application based on your requirements, not for its features Make mobile and location-independent search part of your solution

This book helps you create an enterprise search solution based on more than just technology. Author Martin White shows you how to plan and implement a managed search environment that meets the needs of your business and your employees.