How data mining delivers a powerful competitive advantage! Are you fully harnessing the power of information to support management and marketing decisions? You will, with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson, Stephen Smith, and Kurt Thearling help you understand the principles of data warehousing and data mining systems, and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible. Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issues...evaluate current data mining application packages...and let real-world examples show you how data mining can impact -- and improve -- all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!
Alex Berson, Stephen Smith, Kurt Thearling. ' - t ' Chapter 2: Data Mining and
Data Warehousing Figure 2-4 Multi-tiered Data Warehouse Architecture
Application Servers. 33. Warehouse Server Clients •GUl/ Presentation logic •
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For professionals involved in large software development projects with thousands or even millions of lines of code, this best-selling guide offers complete coverage of both classic Software Lifecycle -- requirements, specifications, design, implementation, testing, and maintenance -- and the latest Object-Oriented design approaches. Important new issues, such as object patterns and software architecture, are also included.
For professionals involved in large software development projects with thousands or even millions of lines of code, this best-selling guide offers complete coverage of both classic Software Lifecycle -- requirements, specifications, design, ...
It teaches a proven, easy-to-use system for determining rate trends. With this ground-breaking book at your side, you'll now be able to make informed, profitable business and personal investment decisions like never before.
In writing this new edition we have had two major objectives. The first is to provide a comprehensive and accessible account of available econometric methods. The second is to illustrate these methods with applications to some real data sets, which are given on the data diskette that accompanies the book; thus, the reader can replicate the applications in the text, experiment with some of the problems suggested at the chapter ends, and carry out further analyses of her own choosing.
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Tersedia di Perpustakaan Universitas Pelita Bangsa
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In writing this new edition we have had two major objectives. The first is to provide a comprehensive and accessible account of available econometric methods.
