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Strategic Management in Action

The strategic management text that effectively integrates strategy theory and strategy practice. Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits For business professionals involved in strategic planning.

The strategic management text that effectively integrates strategy theory and strategy practice.

Strategic Management

An Introduction to Business and Corporate Strategy

An introduction to business and corporate strategy, this book contains coverage of planned and emergent strategies, as well as the influence of chaos and complexity theories. Througout, the distinction between corporate and business level strategy is emphasized.

An introduction to business and corporate strategy, this book contains coverage of planned and emergent strategies, as well as the influence of chaos and complexity theories.

Strategic Management

Renowned for its comprehensive, rigorous and case-rich approach, this resource trains future business leaders to analyse a wide range business issues, apply appropriate concepts and successfully implement business strategy. Strategic Management is written with practical usage in mind and is designed to suit the needs of both post-graduate and undergraduate students. The 5th edition brings the subject to life with ten brand-new in-depth case studies, covering a wide variety of Australian and international examples.

The 5th edition brings the subject to life with ten brand-new in-depth case studies, covering a wide variety of Australian and international examples.

Adobe Creative Suite 5 Design Premium

Classroom in a Book : the Official Training Workbook from Adobe Systems

Classroom in a Book', the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does---an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. Adobe Creative Suite 5 Design Premium Classroom in a Book contains 8 lessons. The book covers the basics of learning Creative Suite and provides countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you. What you need to use this book: Adobe Creative Suite 5 Design Premium software, for either Windows or Mac OS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe Creative Suite software. Adobe Creative Suite 5 Design Premium allows designers to seamlessly integrate their work for any platform. Create a brochure for print and then add interactive elements for on-screen viewing. Prototype and implement a website, animate a Flash document, and prepare designs for mobile devices. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students."

What you need to use this book: Adobe Creative Suite 5 Design Premium software, for either Windows or Mac OS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of ...

Digital Video with Adobe Creative Cloud

The only book of its kind to cover the digital video workflows in Adobe Creative Cloud in the popular Classroom in a Book style from Adobe Press. * *Includes hands-on lessons that use clear, step-by-step instructions with accompanying screenshots to explain the video and audio applications in Adobe Creative Cloud. *Covers the entire script-to-screen workflow for video, including media management, editing, adding effects, working with audio, color correcting, and outputting. *Lesson files and real-world footage from filmmakers for all of the book's projects are available as a download. Digital Video with Adobe Creative Cloud Classroom in a Book contains 9 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, go to www.peachpit.com/redeem and redeem the unique code provided inside this book

Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers.

Marketing Research with SPSS

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in practice.

This book bridges the gap by offering a introduction to marketing research techniques, whilst simultaneously explaining how to use SPSS to apply them. About the authors Wim Janssens is a researcher at the University of Antwerp, Belgium.

Introduction to Statistics and SPSS in Psychology

Introduction to Statistics and SPSS in Psychology guides the reader carefully and concisely up the statistics staircase to success. Each step is supported by helpful visuals as well as advice on how to overcome problems. Interactive, lively, but never patronising, this is the complete guide to statistics that will take readers through their degree course from beginning to end. Take a step in the right direction and tackle statistics head on with this visual introduction.

Interactive, lively, but never patronising, this is the complete guide to statistics that will take readers through their degree course from beginning to end.

IBM Statistics 21 Step by Step

A Simple Guide and Reference

Earlier editions published as: SPSS for Windows step by step: a simple guide and reference, published by Allyn & Bacon.

Earlier editions published as: SPSS for Windows step by step: a simple guide and reference, published by Allyn & Bacon.