Strategic Management in Action
The strategic management text that effectively integrates strategy theory and strategy practice. Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits For business professionals involved in strategic planning.
- ISBN 13 : 9780136078289
- ISBN 10 : 0136078281
- Judul : Strategic Management in Action
- Pengarang : Mary Coulter,
- Kategori : Business & Economics
- Penerbit : Pearson College Division
- Klasifikasi : 658.4/012
- Call Number : 658.4/012 MAR s
- Bahasa : en
- Penaklikan : xx, 311 p.
- Tahun : 2010
- Halaman : 311
- Halaman : 311
- Open Library : http://openlibrary.org/books/OL23218692M/Strategic_management_in_action
- Google Book : http://books.google.co.id/books?id=XWpYPgAACAAJ&dq=intitle:strategic&hl=&source=gbs_api
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Ketersediaan :
The strategic management text that effectively integrates strategy theory and strategy practice.