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Analisis terhadap keberkesanan perancangan media bagi penajaan sukan Grand Prix F1 Petronas Malaysia 15-17 Oktober 1999

Building Data Mining Applications for CRM

How data mining delivers a powerful competitive advantage! Are you fully harnessing the power of information to support management and marketing decisions? You will, with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson, Stephen Smith, and Kurt Thearling help you understand the principles of data warehousing and data mining systems, and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible. Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issues...evaluate current data mining application packages...and let real-world examples show you how data mining can impact -- and improve -- all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!

Alex Berson, Stephen Smith, Kurt Thearling. ' - t ' Chapter 2: Data Mining and
Data Warehousing Figure 2-4 Multi-tiered Data Warehouse Architecture
Application Servers. 33. Warehouse Server Clients •GUl/ Presentation logic •
Query ...

Neural Networks, Fuzzy Logic, Evolutionary Programming, Data Mining and Complex Systems

This newest volume in the series presents refereed papers covering the following eight categories and their applications in the engineering domain. -- Neural Networks -- Complex Systems -- Evolutionary Programming -- Data Mining -- Fuzzy Logic -- Adaptive Control -- Pattern Recognition -- Smart Engineering System Design These papers are intended to provide a forum for researchers in the field to exchange ideas on smart engineering systems design.

General Multi- Strategy Data Mining Platform - MSMiner1 Zhongzhi Shi Xiangtao
You Shiren Ye Xiujun Gong Institute of ... This system is founded on the base of
data warehouse, and integrated with several kinds of data mining algorithms.

Data Mining

Building Competitive Advantage

8627A-4 "Finally, here's a book that explains in plain English what data mining is and how it's used to improve a company's bottom line . . . Groth takes a very complex and vast field and makes it comprehensible." Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutions-practical, up-to-date, and hands-on! With data mining, you can achieve competitive advantage from the data you've already paid to compile. Data Mining: Building Competitive Advantage shows you how. You won't just learn the theory and concepts of data mining; you'll discover how to apply them-hands-on, through real applications! Coverage includes: Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications The data mining process, start to finish Today's newest, most successful approaches and algorithms Data mining pitfalls-and how to avoid them A close look at industry-leading tools from Angoss(TM) and RightPoint(TM) Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises. About the Website The accompanying website includes full trial editions of two of the world's leading desktop data mining tools, Angoss KnowledgeSEEKER(R) and RightPoint DataCruncher.

This version of the book greatly expands on how data mining solves business
problems. You the reader want to understand not only the current trends in the
industry, but also what data mining is and how it can be applied to provide ...

Principles of Data Mining and Knowledge Discovery

4th European Conference, PKDD, 2000, Lyon, France, September 13-16, 2000 Proceedings

Data Mining II

Data mining is an interdisciplinary field dealing with the discovery of hidden data and unexpected patterns and rules in large databases. In this book, containing the proceedings of the second International Conference on Data Mining, researchers and applications developers from academia and industry present research and practical experiences in the diverse areas which make up data mining. They include computer experts, statisticians, knowledge acquisition specialists, data analysts, IT consultants, data visualization experts as well as users and developers.

In this book, containing the proceedings of the second International Conference on Data Mining, researchers and applications developers from academia and industry present research and practical experiences in the diverse areas which make up ...

NASA Aviation Safety Program Aircraft Engine Health Management Data Mining Tools Roadmap

This will lead to the improved safety of air transportation, optimized scheduling of engine maintenance, and optimization of engine usage. This paper presents a road map for achieving these goals.