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Refining Design for Business

Using analytics, marketing, and technology to inform customer-centric design

Innovation and technology have forever changed what it means to be a business. Some businesses now exist only online; increasingly, companies are being built with new technologies that require new skills; and customers are routinely accessing businesses via interactive visual and audio experiences–through web pages or apps, computers, and mobile devices. These experiences are based on design, which has never been so important to the business world. Customers interact with designs by looking, clicking, typing, listening, speaking to, and touching them. These interactions largely occur where and when the customer chooses: alone on the couch at home, at work, at social events, while traveling on an airplane, and elsewhere. When people say they “read an article,” “bought a friend a gift,” “watched a video,” or “booked a hotel,” they’re talking about engaging with businesses by interacting with their designs. No matter how great a business idea is, or what technology it relies on behind the scenes, a company needs to express itself visually in a way customers will understand and be able to interact with easily in order to be successful. The number of ways to translate an idea into a design is infinite, but which designs will also drive customer value? Michael Krypel’s Refining Design for Business answers this key question, showing you how to build a successful online business by creating engaging and measurable customer experiences. In this book, you will learn how to: • Change the standard design process most companies follow to enhance accountability for generating business and customer value, while creating new opportunities for collaboration and innovation. • Understand customer goals and build a strategic marketing plan to continually realign the business around them. • Use A/B testing and segmentation strategies to personalize experiences across a business. • Develop new approaches through “visual business cases” that show how different companies have solved problems, including before-and-after examples of what the online businesses themselves actually looked like.

Thank you also to everyone at the Adobe Press and Pearson Education for their
hard work, including Anne Marie Walker, Becky Winter, Damon Hampson,
Danielle Foster, Jim LeValley, Liz Welch, Mimi Heft, Ted Waitt, Valerie Witte,
Victor ...

Digital Publishing with Adobe InDesign CC

Moving Beyond Print to Digital

If you’re a designer or other creative professional who needs to create digital documents that will be read on multiple devices, you will be thrilled with the powerful tools in Adobe InDesign CC. Now you just need to know what to do with them. Digital Publishing with Adobe InDesign CC examines not just the “How” of using the tools, but also the “When” and “Why” of choosing among the various digital format options–ePub, PDF, HTML, tablet app, and so on. Clear explanations and plenty of full-color graphics will guide you through the potentially confusing digital publishing landscape. Written by two longtime publishing experts, the book thoroughly covers the theory and best practices for creating and using buttons, hyperlinks, video, audio, forms, animations, slideshows, and iPad interactivity to enhance and enliven your digital publications. You’ll learn to: Select the digital format that best fits the needs of your content and your audience Design both Reflowable and Fixed Layout ePub documents Use Liquid Layout Rules to automatically resize and reflow content to fit different-sized devices Add interactivity to create exciting PDF presentations Configure your ePub files for the best results across various reader “I’m really thrilled to see this second edition of Digital Publishing with Adobe InDesign. The InDesign team is always trying to push the possibilities of digital publishing whether via ePub, DPS or PDF. This book captures that excitement and helps the reader be successful in this ever-changing field.” Chris Kitchener, Group Product Manager, Design Segment, Adobe Systems

It's hard to find a major (or minor) publishing house that is not creating ePubs.
Their challenge is to choose between the reflowable ePub format with their
limited layout controls or the newer fixed layout ePubs that maintain the design of
all the ...

Adobe Photoshop Elements 13 Classroom in a Book

Adobe Photoshop Elements 13 Classroom in a Book is the most thorough and comprehensive way for you to master all the new features in Adobe's top-rated consumer-targeted photo-editing software. Each chapter in this step-by-step, project-based guide contains a project that builds on your growing knowledge of the program, while end-of-chapter review questions reinforce each lesson. You will learn the basics of editing your images with Photoshop Elements and learn how to best use the program's many new features. In this new version of the book you will receive complete coverage of all the new features of Photoshop Elements 13. Learn how to use the new Selection Edit tool that automatically detects edges so you can add or remove areas to and from a selection. Use new Guided Edits to transform your images with a set of easy steps. Learn how to use the new Object Extraction feature to replace portions of an image. Access tutorials, articles, and other resources from within Photoshop Elements using the new eLive view. Learn how to share files via email, create Facebook cover photos, and more.

2 Press the Z key to switch to the Zoom tool, and then drag a zoom marquee to
zoom in on the signpost and a little of the sky above it. Press the J key to
reactivate the Spot Healing Brush. Center the circular cursor over the top of the
signpost ...

Adobe Photoshop Elements 12 Classroom in a Book

Adobe Photoshop Elements 12 Classroom in a Book is the most thorough and comprehensive way for you to master all the new features in Adobe's top-rated consumer-targeted photo-editing software. Each chapter in this step-by-step, project-based guide contains a project that builds on your growing knowledge of the program, while end-of-chapter review questions reinforce each lesson. You will learn the basics of editing your images with Photoshop Elements and learn how best to use the program's many new features. In this new version of the book you will receive complete coverage of all the new features of Photoshop Elements 12. Learn about the three easy-to-use editing modes and determine which one best fits your needs. Fix pet eye discolorations in your favorite photos with the new Correct pet eye feature. Learn how to automatically fill in the background when you move objects in your photos. Use a variety of one-touch Frames, Effects, and Textures to add depth to your photos. Easily view and share your photos virtually everywhere, including Facebook, YouTube, Vimeo, Twitter, and on smartphones and tablets.

Comparing. methods. of. fixing. color. The automatic correction features in
Photoshop Elements do an excellent job of bringing out the best in most
photographs, but each image—and each image prob- lem—is unique; some
photographs ...

Pemberdayaan penduduk dan peningkatan kualitas sumber daya manusia

Empowerment of rural people, alleviation of poverty, and increasing the quality of human resources in Indonesia.

Empowerment of rural people, alleviation of poverty, and increasing the quality of human resources in Indonesia.