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Principles of Marketing (Aus)

Any marketing student should have knowledge of this great version of Kotler's classic Principles of Marketing book.' Even Lanseng, Norges Landbrukshogskole, NorwayClassic and authoritative, Principles of Marketing, Fourth European Edition remains on the cutting edge of contemporary marketing. Kotler, Wong, Saunders and Armstrong have delivered a fresh, practical, managerial approach to the subject. Top gurus in their field, the team brings to this new edition great features and content, which include: rich topical examples and applications, which explain the major decisions marketing managers face; completely revised and updated Prelude Cases, Marketing Insights and Concluding Concept cases that reflect the growing influence of e-commerce; enhanced full colour adverts, tables and figures that highlight key ideas and marketing strategies. 'Principles of Marketing provides an excellent all-round introduction to the subject.' - Deborah Anderson, Kingston University, UK. A comprehensive Companion Website contains a wealth of teaching material for instructors and learning materials for students.; Completely updated, this site boasts great additions, such as more case studies, more multiple choice questions, and sample answers to the questions from the Marketing in Practice DVD. 'Comprehensive and authoritative, but a pleasure to read - an uncommon combination ' - Sveinn Eldon, Arcada Polytechnic, Finland. Philip Kotler is S. C. Johnson and Son Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University. Veronica Wong is Professor of Marketing and Head of the Marketing Group at Aston Business School. John Saunders is Professor of Marketing, Head of Aston Business School and Pro-Vice Chancellor of Aston University. Gary Armstrong is Professor and Chair of Marketing in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

Top gurus in their field, the team brings to this new edition great features and content, which include: rich topical examples and applications, which explain the major decisions marketing managers face; completely revised and updated ...

Marketing

The most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.

The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.

Business-to-business Internet Marketing

Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

Specific examples and illustrative case studies show marketers how to enhance the business-to-business segment of direct marketing through the Internet and take full advantage of this new, more powerful form of interactive marketing. Included are strategies and tactics for enhancing lead generation, event marketing, fulfillment, order generation and customer relationship programs. 20 line drawings, 20 tables.

Specific examples and illustrative case studies show marketers how to enhance the business-to-business segment of direct marketing through the Internet and take full advantage of this new, more powerful form of interactive marketing.

BUKU DIARSIP : Principles of Marketing

Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.

Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation ...

Revolusi Manajemen Pemasaran

Sun Tzu, creating distribution strategy

aplikasi strategi perang Sun Tzu dalam pendistribusian produk