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Consumer Behavior

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to classic consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, First Edition, will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Simply being exposed to marketing information is a form of consumer behavior,
albeit a passive one. Consumers devote a great deal of effort, time, and material
wealth to evaluating products and services and purchasing and using products of
 ...

Architecture

Form, Space, and Order

A superb visual reference to the principles of architecture Now including interactive CD-ROM! For more than thirty years, the beautifully illustrated Architecture: Form, Space, and Order has been the classic introduction to the basic vocabulary of architectural design. The updated Third Edition features expanded sections on circulation, light, views, and site context, along with new considerations of environmental factors, building codes, and contemporary examples of form, space, and order. This classic visual reference helps both students and practicing architects understand the basic vocabulary of architectural design by examining how form and space are ordered in the built environment.? Using his trademark meticulous drawing, Professor Ching shows the relationship between fundamental elements of architecture through the ages and across cultural boundaries. By looking at these seminal ideas, Architecture: Form, Space, and Order encourages the reader to look critically at the built environment and promotes a more evocative understanding of architecture. In addition to updates to content and many of the illustrations, this new edition includes a companion CD-ROM that brings the book's architectural concepts to life through three-dimensional models and animations created by Professor Ching.

In addition to updates to content and many of the illustrations, this new edition includes a companion CD-ROM that brings the book's architectural concepts to life through three-dimensional models and animations created by Professor Ching.

Understanding China's Urbanization

The Great Demographic, Spatial, Economic, and Social Transformation

China’s urbanization is one of the great earth-changing phenomena of recent times. The way in which China continues to urbanize will have a critical impact on the world economy, global climate change, international relations and a host of other critical issues. Understanding and responding to China’s urbanization is of paramount importance to everyone. This book represents a unique exploration of the demographic, spatial, economic and social aspects of China’s urban transformation. Based on years of fieldwork and data analysis from different types of cities and towns in every region of China, the authors present a detailed description of how China has urbanized since 1978 and an original theory about the way in which top-down and bottom-up policies have impacted urbanization. They describe China’s on-going urbanization process as a ‘double-dual’ transformation from a planned economy to a more market-oriented one and from a concern with the quantity to the quality of urbanization. In doing so, the authors provide the most comprehensive and up-to-date book on Chinese urbanization to date. This scholarly study will appeal to academics and practitioners, including professors and postgraduate students of urban studies, planning, geography, Asian studies, and other social science disciplines and professional fields concerned with cities and urban development. Professionals involved in international development, particularly in China and elsewhere in Asia, will be particularly interested in the book.

These densely agglomerated city-regions are developing into Large City Clusters
(hereafter LCCs) or megalopolises. Most of the ... The word metropolis and the
more precise term metropolitan area 232 Understanding China's urbanization.

Wrestling the Angel

The Foundations of Mormon Thought: Cosmos, God, Humanity

In this first volume of his magisterial study of the foundations of Mormon thought and practice, Terryl L. Givens offers a sweeping account of Mormon belief from its founding to the present day. Situating the relatively new movement in the context of the Christian tradition, he reveals that Mormonism continues to change and grow. Givens shows that despite Mormonism's origins in a biblical culture strongly influenced by nineteenth-century Restorationist thought, which advocated a return to the Christianity of the early Church, the new movement diverges radically from the Christianity of the creeds. Mormonism proposes its own cosmology and metaphysics, in which human identity is rooted in a premortal world as eternal as God. Mormons view mortal life as an enlightening ascent rather than a catastrophic fall, and reject traditional Christian concepts of human depravity and destiny. Popular fascination with Mormonism's social innovations, such as polygamy and communalism, and its supernatural and esoteric elements-angels, gold plates, seer stones, a New World Garden of Eden, and sacred undergarments-have long overshadowed the fact that it is the most enduring and even thriving product of the nineteenth century's religious upheavals and innovations. Wrestling the Angel traces the essential contours of Mormon thought from the time of Joseph Smith and Brigham Young to the contemporary LDS church, illuminating both the seminal influence of the founding generation of Mormon thinkers and the significant developments in the church over almost 200 years. The most comprehensive account of the development of Mormon thought ever written, Wrestling the Angel will be essential reading for anyone seeking to understand the Mormon faith.

Even God himself should He act upon this principle He would cease to be God
for the principles that Sustain him & his Throne would forsake him & he would
cease to be God. For light & truth & every other good principle cleaves unto itself.

Practical PHP and MySQL Website Databases

A Simplified Approach

Practical PHP and MySQL Website Databases is a project-oriented book that demystifies building interactive, database-driven websites. The focus is on getting you up and running as quickly as possible. In the first two chapters you will set up your development and testing environment, and then build your first PHP and MySQL database-driven website. You will then increase its sophistication, security, and functionality throughout the course of the book. The PHP required is taught in context within each project so you can quickly learn how PHP integrates with MySQL to create powerful database-driven websites. Each project is fully illustrated, so you will see clearly what you are building as you create your own database-driven website. You will build a form for registering users, and then build an interface so that an administrator can view and administer the user database. You will create a message board for users and a method for emailing them. You will also learn the best practices for ensuring that your website databases are secure. Later chapters describe how to create a blog, a product catalog, and a simple e-commerce site. You will also discover how to migrate a database to a remote host. Because you are building the interactive pages yourself, you will know exactly how the MySQL and PHP work, and you will be able to add database interactivity to your own websites with ease.

You will then increase its sophistication, security, and functionality throughout the course of the book.

Developing Web Applications with ASP.NET and C#

Learn how to create the basic, dynamic, and advanced ASP.NET pages in C# Packed with tips, tricks, and workarounds, this book covers every aspect of developing a Web application for the enterprise using ASP.NET and C#. Written by Microsoft ...

Global Themes and Local Variations in Organization and Management

Perspectives on Glocalization

Global Themes and Local Variations in Organization and Management: Perspectives on Glocalization offers a broad exposition of the relations between the global and the local with regard to organizational and managerial ideas, practices, and forms. This edited volume forges ahead to capture the complexity of modern management and organization that results from the processes of glocalization. Universality is among the core underlying principles of the management of organizations, as well as of organization and management science itself. Yet, reality reveals enormous variation across social and cultural contexts. For instance, multinational corporations must adjust their management practices to adhere to national regulation and local standards; manufacturers and service providers routinely tailor their products to suit the local preferences of consumers; and non-profit organizations amend their advocacy agenda to appeal to local sentiments. The work assembled here goes beyond merely describing such patterns of variation and adaptation in organization and management; research and commentary engage directly with the tensions between homogeneity and heterogeneity, convergence and divergence, global and local. With contributions from leading scholars in the field of comparative organization studies, this collection offers a substantive contribution to the investigation of organization and management, as well as providing a valuable resource for students of organization studies, international business, and sociology.

... Gili S. Drori, Markus A. Höllerer, Peter Walgenbach. Chapman. OECD (2009a).
Governing Regiona/Deve/op/nentPoaey: T/ze Use of Pe/formance Indicators.
Paris: OECD. OECD (2009b). OECD Territorla/Reı/iews: Copen/zagen, Denmark.

Visual Basic 6.0 Internet Programming

Expert guidance, programming tips, and plenty of real code examples. Visual Basic programmers, here's your chance to quickly master the knowledge and skills you need to give your Windows and NT applications sophisticated Internet utilities, components, and applets. With the help of a series of progressively complex programming examples-complete with sample code-Carl Franklin covers all the bases, from TCP/IP basics to advanced techniques for taking full advantage of version 6.0's hot new Internet programming features. Step-by-step, he schools you in: * VB Internet tools, techniques, and software components. * Programming popular Internetprotocols with WinSock Tools. * Writing server-based objects using apartment threading, the new VB object model. * Creating IIS Applications in VB 6.0. * Using VB 6.0's powerful new compiler to quickly create super-fast programs. The CD-ROM supplies you with: * Plug-in Visual Basic networking components. * Customizable Internet client programs. * Server-side CGI tools for easy database access. * Tons of useful sample code.

InfoSec Career Hacking: Sell Your Skillz, Not Your Soul

“InfoSec Career Hacking starts out by describing the many, different InfoSec careers available including Security Engineer, Security Analyst, Penetration Tester, Auditor, Security Administrator, Programmer, and Security Program Manager. The particular skills required by each of these jobs will be described in detail, allowing the reader to identify the most appropriate career choice for them. Next, the book describes how the reader can build his own test laboratory to further enhance his existing skills and begin to learn new skills and techniques. The authors also provide keen insight on how to develop the requisite soft skills to migrate form the hacker to corporate world. * The InfoSec job market will experience explosive growth over the next five years, and many candidates for these positions will come from thriving, hacker communities * Teaches these hackers how to build their own test networks to develop their skills to appeal to corporations and government agencies * Provides specific instructions for developing time, management, and personal skills to build a successful InfoSec career

It is exciting to see security technology evolve from many stand-alone products
into more integrated security platforms that help security professionals take a
unified approach to managing security.As new protection technologies emerge, it
will ...