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Matrix-Based Introduction to Multivariate Data Analysis

This book enables readers who may not be familiar with matrices to understand a variety of multivariate analysis procedures in matrix forms. Another feature of the book is that it emphasizes what model underlies a procedure and what objective function is optimized for fitting the model to data. The author believes that the matrix-based learning of such models and objective functions is the fastest way to comprehend multivariate data analysis. The text is arranged so that readers can intuitively capture the purposes for which multivariate analysis procedures are utilized: plain explanations of the purposes with numerical examples precede mathematical descriptions in almost every chapter. This volume is appropriate for undergraduate students who already have studied introductory statistics. Graduate students and researchers who are not familiar with matrix-intensive formulations of multivariate data analysis will also find the book useful, as it is based on modern matrix formulations with a special emphasis on singular value decomposition among theorems in matrix algebra. The book begins with an explanation of fundamental matrix operations and the matrix expressions of elementary statistics, followed by the introduction of popular multivariate procedures with advancing levels of matrix algebra chapter by chapter. This organization of the book allows readers without knowledge of matrices to deepen their understanding of multivariate data analysis.

This book enables readers who may not be familiar with matrices to understand a variety of multivariate analysis procedures in matrix forms.

Multivariate Data Analysis

Offering an applications-oriented approach which focuses on the use of each technique rather than its mathematical derivation, this textbook introduces a six-step framework for organising and discussing multivariate data analysis techniques.

For graduate and upper-level undergraduate marketing research courses.For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.

Applied Multivariate Data Analysis

Multivariate analysis plays an important role in the understanding of complex data sets requiring simultaneous examination of all variables. Breaking through the apparent disorder of the information, it provides the means for both describing and exploring data, aiming to extract the underlying patterns and structure. This intermediate-level textbook introduces the reader to the variety of methods by which multivariate statistical analysis may be undertaken. Now in its 2nd edition, 'Applied Multivariate Data Analysis' has been fully expanded and updated, including major chapter revisions as well as new sections on neural networks and random effects models for longitudinal data. Maintaining the easy-going style of the first edition, the authors provide clear explanations of each technique, as well as supporting figures and examples, and minimal technical jargon. With extensive exercises following every chapter, 'Applied Multivariate Data Analysis' is a valuable resource for students on applied statistics courses and applied researchers in many disciplines.

With extensive exercises following every chapter, the book is a valuable resource for students on applied statistics courses and for applied researchers in many disciplines.