Sebanyak 44 item atau buku ditemukan

Strategic Management

Planning for Domestic and Global Competition

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 13e. This thirteenth edition of Strategic Management has a refined message and a new subtitle: Planning for Domestic & Global Competition. This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. The new edition includes NEW or revised chapter material, 30 NEW cases, and dozens of NEW illustrations.

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field, are evident throughout this book.

Jurnal ekonomi dan pembangunan

... ABAD KE 21 ( J. Supranto ) ANALISIS TUGAS MANAJERIAL DI INDUSTRI ( Yayu M. Zainar dan Rachmini Saparita ) PERKEMBANGAN INDUSTRI GARMEN DI BALI SEJAK AKHIR TAHUN 1980 - AN ( Thee Kian Wie ) RESENSI BUKU ( Y.B Widodo ) 114 Vol .

Brainware Management (manajemen manusia generasi 5.0)

Building Customer-Brand Relationships

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view--that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to sell, the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key elements marketing communicators use in developing programs--audiences, brands, delivery, and content--but provides an innovative approach to marketing communications in the push-pull marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or pull media of Internet, mobile communications, social networks, and more. Its customer-centric media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.

This text takes a different view--that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to sell, the role of the marketer is to help customer buy.

The Official Guide to the TOEFL iBT, Third Edition

Features 500 real TOEFL questions straight from the test-makers Attractive all-new interior design for easier access and greater readability

The test questions on these files are from actual TOEFL tests. However, the
screen and delivery formats are not identical to the actual test. When you take the
actual TOEFL test, you may notice some variations in how the questions are
presented to you on screen. Downloading To download the electronic files for
TOEFL iBT Practice Tests 1 and 2, go to http://books.mcgraw-hill .com/
ebookdownloads/toefl3 and follow the instructions given. Changing Regional
and Language Settings ...

Data Mining

Concepts, Models, Methods, and Algorithms

This book reviews state-of-the-art methodologies and techniques for analyzing enormous quantities of raw data in high-dimensional data spaces, to extract new information for decision making. The goal of this book is to provide a single introductory source, organized in a systematic way, in which we could direct the readers in analysis of large data sets, through the explanation of basic concepts, models and methodologies developed in recent decades.

Therefore, building a data-mining model is not a straightforward procedure, but a
very sensitive process requiring, in many cases, feedback information for multiple
mining iterations. In the final phase of the data-mining process, when the ...

Data Mining: Know It All

This book brings all of the elements of data mining together in a single volume, saving the reader the time and expense of making multiple purchases. It consolidates both introductory and advanced topics, thereby covering the gamut of data mining and machine learning tactics ? from data integration and pre-processing, to fundamental algorithms, to optimization techniques and web mining methodology. The proposed book expertly combines the finest data mining material from the Morgan Kaufmann portfolio. Individual chapters are derived from a select group of MK books authored by the best and brightest in the field. These chapters are combined into one comprehensive volume in a way that allows it to be used as a reference work for those interested in new and developing aspects of data mining. This book represents a quick and efficient way to unite valuable content from leading data mining experts, thereby creating a definitive, one-stop-shopping opportunity for customers to receive the information they would otherwise need to round up from separate sources. Chapters contributed by various recognized experts in the field let the reader remain up to date and fully informed from multiple viewpoints. Presents multiple methods of analysis and algorithmic problem-solving techniques, enhancing the reader’s technical expertise and ability to implement practical solutions. Coverage of both theory and practice brings all of the elements of data mining together in a single volume, saving the reader the time and expense of making multiple purchases.

... and experience to others. Life and death. From Europe to the antipodes. Family
and business. Machine learning is a burgeoning new technology for mining
knowledge from data, a technology that a lot of people are starting to take
seriously.

Quality Assessment of Water and Wastewater

Water is the most basic need of mankind. Drinking water is considered the most essential use of water in life. Therefore it must be free of pathogens, toxins and carcinogens. Absolutley pure water does not exist in nature. Surface water absorbs particles, carbon dioxide and other gases and mixes with silt and inorganic matters from the environment. When treated and untreated domestic and industrial waste is discharged into natural bodies of water the situation becomes even more complex. Thus human waste, drinking water and communicable diseases are directly related. Water contamination is measured by the level of pollutants present in a sample. Regular analytical estimation of wastewater is the answer. This manual emphasizes the importance of water purity for drinking and domestic purposes, different types of water and their utilization in various activities, the water quality requirements and criteria of International and Governmental Agencies, and simple estimation procedures and the significance of each analytical test. Quality Assessment of Water and Wastewater describes methods for ascertaining the quality and contamination levels of waters from a range of sources like ground, surface, potable water supplies, marine, beaches, swimming pools and other recreational facilities, and domestic and industrial wastewater. It includes important derivatives used in the preparation of standard solutions, data analysis, interpretation and units of expressions of the results. It also discusses all major pollutants - their origins and impact on the environment and health - with the basic chemistry of their analysis and complete methodology explained systematically.

This manual emphasizes the importance of water purity for drinking and domestic purposes, different types of water and their utilization in various activities, the water quality requirements and criteria of International and Governmental ...

Real-Time Object Uniform Design Methodology with UML

This multi-function volume starts off as an ideal basic textbook for teaching object modeling, fundamental concepts learning and system designing with thirteen UML diagrams. But it also contains a whole section devoted to advanced research topics, samples and case studies. It is an essential work for any system developer or graduate student in a discipline that requires the power of object modeling as part of a development methodology.

This multi-function volume starts off as an ideal basic textbook for teaching object modeling, fundamental concepts learning and system designing with thirteen UML diagrams.