Data Mining Techniques in CRM
Inside Customer Segmentation
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
- ISBN 13 : 1119965454
- ISBN 10 : 9781119965459
- Judul : Data Mining Techniques in CRM
- Sub Judul : Inside Customer Segmentation
- Pengarang : Konstantinos K. Tsiptsis, Antonios Chorianopoulos, Antonios Chorianopoulos,
- Kategori : Computers
- Penerbit : John Wiley & Sons
- Bahasa : en
- Tahun : 2011
- Halaman : 372
- Halaman : 372
- Google Book : https://play.google.com/store/books/details?id=t4ZIKY7sMRsC&source=gbs_api
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Ketersediaan :
This is an applied handbook for the application of data mining techniques in the CRM framework.