Your guide to building and sustaining the most critical partnership of all Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers. -- Quality Digest Hold on to the best asset you've got! This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates. Presenting detailed case studies -- from a Florida picture framer and a Nebraska travel agent to Home Depot and Sharp Electronics -- author Jill Griffin shares her trademarked Profit Generator System, a step-by-step approach to pricing, value, positioning, and targeting designed to systematically move customers up the loyalty ladder. With real-world detail, she also shows how to win back inactive customers and develop a loyalty-driven corporate culture.
-- Quality Digest Hold on to the best asset you've got! This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates.
This volume introduces data mining through case studies of enrollment management. Six case studies employed data mining for solving real-life issues in enrollment yield, retention, transfer-outs, utilization of advanced-placement scores, and predicting graduation rates, among others. The authors furnish a tangible sense of data mining at work. The volume also demonstrates that data mining bears great potential to enhance institutional research. The opening chapter deciphers the similarities and differences between data mining and statistics, debunks the myths surrounding both data mining and traditional statistics, and points out the intrinsic conflict between statistical inference and the emerging need for individual pattern recognition and resulting customized treatment of students - the so-called new reality in applied institutional research. This is the 131st volume of New Directions for Institutional Research, a quarterly journal published by Jossey-Bass. Click here to see the entire list of titles for New Directions for Institutional Research.
designing missions, building audiences, generating revenue and resources
Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-driven museums. The book is not about selling widgets; it's about building museum audiences and strengthening institutions. - Robert P. Bergman, director, The Cleveland Museum of Art In a long-awaited answer of one of museum's most pressing challenges, Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. In this first and only guide to planning strategy and marketing for museums, they offer an in-depth, hands-on guide to developing successful museums. The authors explain the strategic relationship between missions, audience and funding--and how managing this relationship is vital for a successful museum--and reveal how marketing tools can be used to grow healthy, vibrant museums. The book's encyclopedic approach covers everything museum managers need to know--from strategic planning and budgeting to advertising, media relations, and fundraising--providing them with the tools to create and nurture a thriving museum.
The book's encyclopedic approach covers everything museum managers need to know--from strategic planning and budgeting to advertising, media relations, and fundraising--providing them with the tools to create and nurture a thriving museum.
U.S. companies are more competitive, more productive, and create higher quality services and products when their employees are integrally involved in decisions about their jobs, work environment, and the business as a whole. This comprehensive new study presents the first research evidence to support this claim. The study explores trends in the adoption of employee involvement (EI) and total quality management (TQM) programs--programs such as self managing work teams, profit sharing, and job enrichment--over the past three years. Through an analysis of practices at Fortune 1000 service and manufacturing firms, it profiles the types of organizations that typically adopt EI practices, reveals the types programs they choose, and the results these achieve. It describes the organizational and personnel policies that support programs that promote employee involvement and those that prevent them from working. And it describes the successes companies have realized in increased operating effectiveness and as well as improved financial performance.
The study explores trends in the adoption of employee involvement (EI) and total quality management (TQM) programs--programs such as self managing work teams, profit sharing, and job enrichment--over the past three years.
Numerous studies have chronicled students lack of trust in large social institutions, declining interest in politics, and decreasing civic skills. This book is a comprehensive guide to developing high-quality civic engagement experiences for college students. The book defines civic engagement and explains why it is central to a college education. It describes the state of the art of education for civic engagement and provides guidelines for designing programs that encourage desired learning outcomes. In addition, the book guides leaders in organizing their institutions to create a campus-wide culture of civic engagement.
These experts cover topics including: Civic engagement in the first college year Engaging general education Interdisciplinary learning for civic engagement Capstone experiences and undergraduate research Enhancing intercultural competence ...
